Optimise your advertising sales revenues and your content
It’s a tough task, balancing the best-possible reader experience against the highest-possible advertising sales yields from your publications. We make it easy. We create brand-aligned, omni-channel advertising strategies that boost your revenues and your readers’ experience.
Our Five-Step Advertising Sales Service ensures you consistently obtain the best possible advertising sales revenues – whilst also creating the best possible community experience. It works by directly addressing the five most common causes of reduced advertising revenues, giving your organisation a firm basis for advertising sales success and creating measurable growth:
Our Five-Step Advertising Sales Service
Open dialogue
The single biggest cause of lost advertising revenues is complacency. We’ve seen it over and over again: missed opportunities; lapsed contracts; outdated ratecards. We’re sticklers for regular, open dialogue; reviewing your account every 3 months as an absolute minimum to protect you from missed opportunities and ensure sure your revenues stay right where they should be.
Sector insight
We work exclusively with charities, associations and membership publications – so we know exactly what kind of advertising works best in your sector. That means that whenever we sell advertising space for you, we are actively working to improve your readers’ experience – as well as your bottom line.
Quality control
Our founder, Mark Toland, brings 20 years of advertising sales and closed-community publishing experience to Bourne Media: when it comes to finding the right ads for your readers, we’ve got the ultimate contact book. You can trust us to pull in the right advertisers for your publications, assuring a rewarding mix of high-value advertising content to complement your own communications.
Omnichannel approach
Full price page sales are only the beginning of your ad-strategy success. We don’t just fill space in your print publication: we will work with you to monetize your full communications programme, maximising your revenues without ever compromising your readers’ experience. We’ll help you combine print and digital media sales, working across magazines, websites, email newsletters, e-books and more, to create a coherent, high quality paid-content mix.
Review & Improve
We don’t rest easy once your ad sales strategy is established: the secret to continuous improvement is continuous attention, and this is where the true Bourne Media difference shows. With real-time revenue reporting; ongoing competitor audits and regular client meetings, we work with you to ensure that your revenue strategy continues to perform, month on month and year on year.
Open dialogue
The single biggest cause of lost advertising revenues is complacency. We’ve seen it over and over again: missed opportunities; lapsed contracts; outdated ratecards. We’re sticklers for regular, open dialogue; reviewing your account every 3 months as an absolute minimum to protect you from missed opportunities and ensure sure your revenues stay right where they should be.
Sector insight
We work exclusively with charities, associations and membership publications – so we know exactly what kind of advertising works best in your sector. That means that whenever we sell advertising space for you, we are actively working to improve your readers’ experience – as well as your bottom line.
Quality control
Our founder, Mark Toland, brings 20 years of advertising sales and closed-community publishing experience to Bourne Media: when it comes to finding the right ads for your readers, we’ve got the ultimate contact book. You can trust us to pull in the right advertisers for your publications, assuring a rewarding mix of high-value advertising content to complement your own communications.
Omnichannel approach
Full price page sales are only the beginning of your ad-strategy success. We don’t just fill space in your print publication: we will work with you to monetize your full communications programme, maximising your revenues without ever compromising your readers’ experience. We’ll help you combine print and digital media sales, working across magazines, websites, email newsletters, e-books and more, to create a coherent, high quality paid-content mix.
Review & Improve
We don’t rest easy once your ad sales strategy is established: the secret to continuous improvement is continuous attention, and this is where the true Bourne Media difference shows. With real-time revenue reporting; ongoing competitor audits and regular client meetings, we work with you to ensure that your revenue strategy continues to perform, month on month and year on year.
