The Landscaper
Stabilising the advertiser mix brought 20% more in ad sales revenues for The Landscaper
- Client: The Landscaper
- Membership: 5,000
-
Media Sold: - Print advertising: display, classified, front-cover product, advertorials
- Digital advertising: solus email shots, website banners & MPU’s, content sponsorship
- + 20% ad sales revenue
- 15% new advertisers
- Client: The Landscaper
- Membership: 5,000
-
Media Sold: - Print advertising: display, classified, front-cover product, advertorials
- Digital advertising: solus email shots, website banners & MPU’s, content sponsorship
- + 20% ad sales revenue
- 15% new advertisers
BOURNE MEDIA ARE GREAT COMMUNICATORS WHO WORK TIRELESSLY TO MEET TARGETS
Bourne Media began working with The Landscaper Magazine in 2022 and after a short period of time brought much needed new business leads to the publication. True professionals and very organised, great communicators and work tirelessly to meet targets and get a project completed on time.
The challenge
Stabilising advertising. Boosting revenues
The editorial team at The Landscaper were frustrated: despite high-quality monthly content and a specialist readership of professional landscapers, the magazine’s print and digital advertising revenues were consistently low. The problem was compounded by a high rate of staff turnover in their in-house sales team. Editor Maggie Walsh turned to us to stabilise their advertising situation and boost their revenues.
Our solution
Quality, relevance and stability was the magic formula here
The Landscaper magazine goes out monthly to the members of two professional associations: The British Association of Landscape Industries and The Association of Professional Landscaper. We saw straight away that the key to better revenues, lay in a better, brand-aligned advertising mix, with cohesion across the online and offline advertiser experience.
We began working closely with the publishing team to create an ad-sales strategy that matches the magazine’s editorial content, month-on-month. Through regular meetings, we built a deep understanding of the needs and interests of the readership base so we could identify the sectors and individual brands that would benefit most from an advertising relationship with The Landscaper, then worked on cross-selling print and digital space for a coherent, omnichannel experience.
By bringing in new advertisers and consolidating existing relationships, attending regular exhibitions on behalf of our client with a firm focus on omnichannel sales, we stabilised the magazine’s revenues and reader experience.
The result
Revenues on the up
The Landscaper’s advertising revenues grew by 20% in just six months, with 15% of revenue coming from the new advertising relationships that we established.
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