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UK membership organisations collectively left thousands of pounds worth of potential revenue on the table, due to one common gap in their strategic plan: They had no advertising sales strategy.
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If your ad sales have hit a plateau this year, you’re not alone. As the cost of publishing continue to squeeze budgets, disappointing or even diminishing advertising sales revenues are a worrying reality for...
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With little or no direct cost associated with it, digital advertising offers a rare opportunity for charities and member organisations to create ‘free’ revenue – a valuable means of offsetting the rising cost of member communications.
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